Module 1     An Introduction to Organisational Strategy             - Strategic vs Operational Management           - Case Study: Hanson plc Module 2     Organisational Objectives             - Mission and Vision Statements           - Value Statements           - includes corporate insight into:                - Johnson & Johnson, British Airways and Merck                - Levi Strauss, Bovis and Arsenal Football Club   Module 3   Surveying the Landscape             - internal analysis, strengths and opportunities           - the wider business environment & economic trends           - threats and opportunities in the new economy           - scenario planning with competitors, customers and suppliers   Module 4   Surveying the Landscape 2             - key success factors for your business           - evaluating resources and capabilities           - financial, human and intangible resources           - strategic, operational and innovative capabilities           - making use of your resources and capabilities           - objective analysis Module 5   Decisions about the Scope of your Business             - 5 factors influencing profitability and growth in a new market           - includes corporate insight from:                - The Harvard Business School Module 6   Achieving a Competitive Advantage             - cost advantage           - premium price differentiation           - continuous innovation           - niche markets Module 7   Marketing Strategies             - basic elements of a marketing strategy           - brand management           - emulating the worlds strongest brands           - relationship marketing           - includes corporate insight into:                - Starbucks, Gillette, BMW, Mercedes, Audi and Lexus                - Nestle, Cadbury Schweppes and Coca-Cola Module 8   Manufacturing and Operations Strategies             - adopting world-class practices           - Total Quality           - benchmarking           - includes corporate insight into:                - General Motors, Ford, Toyota, Nissan and Honda                - Caterpillar and Elida Gibbs Module 9   Human Resource Strategies             - strategies for attracting talent           - training and development strategies           - good employee relations           - driving high levels of commitment           - 7 key dimensions of HR practice           - Case Study: Hewlett Packard Module 10   Acquisition Strategies             - horizontal and vertical integration           - the difference between success and failure           - includes corporate insight into:                - Pfizer, GlaxoWellcome, Credit Suisse and Allianz                - Bain, Marconi, BP Amoco, Rentokil and BET Module 11   Strategic Alliances             - intra-industry and inter-industry alliances           - the making of successful alliances           - 3 barriers and 4 critical issues for success           - includes corporate insight into:                - Intel, Dupont and Merck Module 12   Strategic Supply Chain Management             - partnership sourcing           - making the partnerships work           - Case Study: BT plc and Belden Communications           - includes corporate insight into:                - Unipart, IKEA Module 13   Outsourcing             - when to outsource           - cost savings and quality issues           - issues to consider           - Case Study: British Airways plc Module 14   Strategic Investment Decisions             - the golden rule about investment that so many people miss           - decisions around the size of funds           - decisions around fund allocation           - evaluating a prospective investment Module 15   Aligning the Organisation             - organising the organisation           - five key issues to align your organisation           - designing on structure           - hierarchy and divisionalisation           - centralisation vs decentralisation           - task specialisation considerations           - matrix structures           - organisation processes           - Case Study: 3M
----------------------------------------------------------------------------------------------------------------------------------- Corporate Strategies for Senior Directors includes: -----------------------------------------------------------------------------------------------------------------------------------
	A total of five CDs   The Corporate Strategies audio learning programme   Audio learning programme Introductory Tips & Tricks CD   Just-in-time Corporate Strategies cue-card   Corporate Strategies e-learning CD
Studio-produced audio learning content
	A powerful set of audio CDs, created and structured by some of the UK’s leading specialists in their fields provide essential information, tips, methods and techniques for building real-world skills. The modular approach allows you to “dip in and out” of the materials and increase retention by learning just a little bit at a time. Careful production then ensures that you can pick-up from where you left off at any given time just by going back to the beginning of any track.
Supporting CD-ROM
	It’s well known that you can only develop skills in the real-world by taking what you’ve learned and applying it. The supporting CD-ROM which comes with each programme ensures that you always practice the right things. User-friendly on-screen materials allow you to revisit key information whenever it’s convenient to do so, ensuring that you build skills using information which is fresh, rather than based on information you only vaguely remember from a training course you attended months/years ago.
Just-in-time cue-cards
	It’s said that practice makes perfect but this is only so if you practice the right things. As a carry-everywhere information-resource, your personal cue-card fits neatly into a pocket to serve as a constant reminder of the methods and techniques you’ll have covered in the learning programme. Cue cards help you build reliable skills that achieve results in the real-world because they help you focus on doing the right things - just at the right moment.   Click here to order this programme   Click here for your FREE product information pack £295+vat
Programme Code: SA-12L-SP.

About Journey Learning

Journey Learning is the UK's leading consultancy for the development and production of audio content for training and communication purposes.

Benefits of Audio Learning

When compared with traditional training methods, audio learning enables organisations to generate real return on investment since costs are lower, employee downtime is almost non-existent, time availability for training is rarely an issue and the retention of information is significantly higher, while training is repeatable, consistent and available exactly when needed